Spec Brand — Fragrance
Dark alternative feminine. Dangerous red, not romantic red.
Category
Luxury Fragrance
Aesthetic
Dark Alternative Feminine
Palette
Deep Crimson — Near Black — Silver
Deliverables
Editorial · Product Static · Motion
01
Rouge — Editorial Composite
Model on deep red satin with the bottle composited at the base. Bodoni copy at wide tracking in the upper left. Colour graded for maximum contrast between the dark figure and the crimson surface. Built entirely in Photoshop.
02
Rouge — Product Static
Bottle on dark satin with a near-black background. The cap was desaturated and darkened to recede into the composition — the label becomes the focal point. Colour world pulled from the same crimson palette as the hero ad. Photoshop.
03
Rouge — Motion
The ROUGE wordmark materialises through a wispy, organic dissolve. The reveal feels less like an animation and more like something emerging from darkness. Built in After Effects.
References
Urban Decay, Juliette Has a Gun, Vivienne Westwood energy. Fashion-forward, not mainstream. Dark without being Gothic.
Typography
Bodoni, full caps, wide tracking (400–600). White at 85–90% opacity. No rounded fonts.
Colour Palette
Deep crimson #8B0000 — Near black #080808 — Silver hardware accents. No warm tones, no romance.