Spec Brand — Fragrance

ROUGE

Dark alternative feminine. Dangerous red, not romantic red.

Category

Luxury Fragrance

Aesthetic

Dark Alternative Feminine

Palette

Deep Crimson — Near Black — Silver

Deliverables

Editorial · Product Static · Motion

Creative Work
ROUGE Hero Ad

01

Rouge — Editorial Composite

Wear the Dark.
Hero Ad

Editorial Composite Static Ad Meta Feed 1080×1350

Model on deep red satin with the bottle composited at the base. Bodoni copy at wide tracking in the upper left. Colour graded for maximum contrast between the dark figure and the crimson surface. Built entirely in Photoshop.

ROUGE Bottle Static

02

Rouge — Product Static

Bottle Static.
Product Ad

Product Static Lighting Composite Meta Feed 1080×1080

Bottle on dark satin with a near-black background. The cap was desaturated and darkened to recede into the composition — the label becomes the focal point. Colour world pulled from the same crimson palette as the hero ad. Photoshop.

03

Rouge — Motion

Ghost Text Reveal.
Brand Film

After Effects Motion Graphics Brand Film

The ROUGE wordmark materialises through a wispy, organic dissolve. The reveal feels less like an animation and more like something emerging from darkness. Built in After Effects.

Brand Identity

References

Urban Decay, Juliette Has a Gun, Vivienne Westwood energy. Fashion-forward, not mainstream. Dark without being Gothic.

Typography

Bodoni, full caps, wide tracking (400–600). White at 85–90% opacity. No rounded fonts.

Colour Palette

Deep crimson #8B0000 — Near black #080808 — Silver hardware accents. No warm tones, no romance.

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